Brand Story
Customer-Focused
Customers come first. That’s our belief in everything we do every day.
Our Story
Minor Food Singapore (MFS) was established in 2002 and is currently helmed by Chairman & CEO, Mr Dellen Soh. MFS operates multiple casual dining restaurant chains across 16 brands in Asia.
With a strong team of 1000 dynamic and dedicated people based locally, MFS continues to push the boundaries through exciting new concepts, innovation and joint ventures with the presence of more than 102 outlets in Singapore, Malaysia, Vietnam, Phuket, Maldives, Brunei and Japan.
The Man Behind Minor Food Singapore
Mr Dellen Soh began his entrepreneurial journey in the F&B industry at the age of 26 years old. He co-founded home-grown restaurant chain ThaiExpress in 2002. Following the Thai-listed hospitality conglomerate’s acquisition of ThaiExpress Concepts Pte Ltd in 2008, Mr Soh continued to helm the company until 2013 where he stepped down as chief executive officer. He moved on to take on pivotal roles with Minor International to drive business growth through acquisition, mergers and global partnerships.
In March 2018, Mr Soh returned and once again donned the hat of Chairman & CEO in the local unit known as Minor Food Singapore. He has played a major role in the founding of many successful casual restaurant brands among other restaurant concepts.
Being a reputable F&B maestro with great foresight, he leads by example and is always 24/7 on the ground looking for fresh, exciting and relevant concepts to strengthen and evolve the food business.
- Chairman & CEO, Minor Food Singapore
- Board of Directors, BreadTalk Group
- Committee Member, Restaurant Association of Singapore (RAS)
