Brand Story
ThaiExpress opened the first flagship outlet at Holland Village.
Milestones
Every step of the way has seen us progress and grow towards providing the best dining experience for our employees and customers. At Minor Food Singapore, we celebrate life and the success it brings whether big or small.
2002
2005
Xin Wang Hong Kong Café opened the first flagship outlet at Heartland Mall Kovan.
2005
2008
ThaiExpress expanded within South-East Asia with the first store opening at Ho Chi Minh, Vietnam.
ThaiExpress Concepts Pte Ltd was acquired by Minor Group and the organisation was named – Minor Food Singapore.
2009
ThaiExpress was bestowed the “Most Popular Thai Select Restaurant” label by Thai Trade Office in Singapore.
2009
2010
ThaiExpress was awarded “Minor Award of Excellence Year 2010”in appreciation with the Minor Group.
2011
Buffet Town International Buffet opened doors at Raffles City Shopping Centre.
ThaiExpress was franchised and expanded into China.
ThaiExpress Concepts Pte Ltd was awarded the 50 Fastest Growing Award 2011 in Singapore by DP International Group.
2011
2012
Poulet opened the first flagship outlet at Bugis+.
ThaiExpress Concepts Pte Ltd was awarded Singapore SME 1000 Company 2012 by DP International Group.
2013
ThaiExpress expanded into Maldives.
ThaiExpress was awarded “Top Brand 2013 Winner” in the Restaurant category for Influential Brands Award.
Poulet was awarded Best Shop Front Design Award 2013 by Jurong Point.
2013
2014
Minor Food Singapore was conferred “Fellow of the Circle of Excellence in Food & Beverage Industry 2014/2015” supported by Trade & Industry Association (Singapore).
Basil Thai Kitchen opened the first flagship outlet at Kallang Wave Mall.
2015
ThaiExpress was awarded “Top Brand Thai Restaurant” in the Influential Brands Asia Award.
ThaiExpress was nominated for RAS Epicurean Star Award 2015 in Asian Casual Chain.
2015
2016
Riverside Grilled Fish opened its first oversea outlet in Singapore at Raffles City Shopping Centre.
ThaiExpress was awarded Singapore’s most loved restaurant for Thai Cuisine by Deliveroo.
2018
Xin Wang Hong Kong Café won the Singapore Prestige Brand Award 2018 in the Established Brands category.
Sanook Kitchen opened the first flagship outlet at Northpoint City.
Go-Ang Pratunam Chicken Rice opened the first flagship outlet in Singapore at NEX Shopping Mall.
Minor Food Singapore and Japan Foods Holding entered a Memorandum of Understanding where the Thai cuisine brand will make their foray into Tokyo, Japan.
2018
2019
Go-Ang Pratunam Chicken Rice was awarded the Michelin Bib Gourmand award in the 2019 Bangkok Edition.
Sanook Kitchen opened the first flagship outlet at AEON Tebrau City in Johor, Malaysia.
ThaiExpress launched the first take-out concept at Rivervale Mall.
Poulet opened the first flagship outlet in MidValley Southkey Shopping Mall in Johor, Malaysia.
Poulet + Brasserie opened its door at ION Orchard.
2020
Go-Ang Pratunam Chicken Rice was awarded the Michelin Bib Gourmand award in the 2020 Bangkok Edition.
Go-Ang Pratunam Chicken Rice attained Halal Certification.
Josh’s Grill opened its door at Bugis Junction.
City Donut opened the first flagship outlet at McCallum Street.
XW Western Grill opened the first flagship outlet at Lot One Shoppers’ Mall.
2020
About MFS
MFS is the largest casual dining restaurant chains operator in Singapore
Headquarter
2 Alexandra Road
#05-04/05 Delta House
Singapore 159919
Contact
T: +65 6238 0525
Monday to Friday 9am to 6pm