Brand Story
Corporate Social Responsibility
We remain committed to give back and do our part for society as much as it has given us the opportunity to provide wholesome dining experiences. More than just a dining option, it’s our commitment to play an important role of giving generously and lead by example.
2021 (March 2021)
Minor Food Singapore x A Packet of Rice
Minor Food Singapore partnered with A Packet of Rice to provide door-to-door distribution of lunch meals, dry food items, home and daily necessities to residents residing in Block 104, 105, 106, 110 at Jalan Bukit Merah. A total of 290 meals that were prepared by Go-Ang Pratunam Chicken Rice, Poulet and Sanook Kitchen were distributed.
2021 (Feb)
Xin Wang Hong Kong Cafe x Touch Community Services
Xin Wang Hong Kong Cafe collaborated with Touch Community Services to sponsor 107 cooked meals for their clients with special needs at TOUCH Ubi Hostel, TOUCH Centre for Independent Living at Ubi and Bukit Merah as a way of spreading cheer ahead of Chinese New Year.
2021 (Jan)
Go-Ang Pratunam Chicken Rice x Free Food For All
Go-Ang Pratunam Chicken Rice collaborated with Free Food For All to provide individually packed bento meals for the less privileged residing in Ang Mo Kio. A total of 88 meals were distributed.
2020
Go-Ang Pratunam Chicken Rice x Muhammadiyah Welfare Home
Go-Ang Pratunam Chicken Rice sponsored lunch bentos for the boys residing at Muhammadiyah Welfare Home as a way of saying thank you and giving back to society.
2020
Sanook Kitchen x Capitaland #MealOnMe
Sanook Kitchen participated in CapitaLand #MealOnMe initiative in collaboration with The Food Bank Singapore to support meals for the vulnerable elderly, underprivileged and community care staff during Covid-19 circuit breaker. 13,270 meals (lunch and dinner) were freshly prepared and delivered daily for 6 weeks.
2019
Xin Wang Hong Kong Café x ItsRainingRaincoats
Xin Wang Hong Kong Café worked with Its Raining Rain Coats to spread Christmas cheers to the migrant workers at Pioneer. A total of 200 meals were delivered.
2019
Xin Wang Hong Kong Café x Lions Befrienders CNY
Xin Wang Hong Kong Café brought warmth and cheers to seniors from Lions Befrienders at Bukit Merah, distributing 100 goodie bags, red packets and bento meals to celebrate Chinese New Year.
2017
Minor Founder’s Day x Willing Hearts
To mark the occasion of the Minor Founder’s Day on 4 June, Minor Food Singapore volunteered at Willing Hearts Singapore to cook and distribute 5000 meals to over 40 locations.
2016
Minor Founder’s Day x Beyond Social Services
The corporate office commemorates Minor Founder’s Day which is Mr Bill Heinecke’s birthday on every 4 June. Minor Food Singapore gathered at Beyond Social Services in Jalan Klinik to reach out to the underprivileged and elderly giving care packs from door-to-door.
